{"id":5111,"date":"2023-06-12T11:33:34","date_gmt":"2023-06-12T14:33:34","guid":{"rendered":"https:\/\/billowshop.com\/blog\/?p=5111"},"modified":"2025-12-15T11:20:35","modified_gmt":"2025-12-15T14:20:35","slug":"descubre-la-importancia-de-elegir-el-software-crm-adecuado","status":"publish","type":"post","link":"https:\/\/billowshop.com\/blog\/descubre-la-importancia-de-elegir-el-software-crm-adecuado\/","title":{"rendered":"Descubre la importancia de elegir el software CRM adecuado"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"ql-advanced-banner\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-e05eeb6d-cd57-443d-970a-f4981603480f\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Automatizar procesos, conocer al cliente, ofrecer la mejor experiencia de cliente y personalizar la oferta comercial son factores cada vez m\u00e1s relevantes en el \u00e9xito del marketing empresarial y que la elecci\u00f3n del <strong>software CRM<\/strong> m\u00e1s adecuado ayuda a potenciar.<\/div>\n<div data-block-id=\"block-e05eeb6d-cd57-443d-970a-f4981603480f\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-285ae935-19a3-49a2-865b-c0a62eaa888b\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-b41ee250-af0e-486b-bfa7-62d90dfb5633\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Gestionar las relaciones con los clientes en <a class=\"ql-link\" href=\"http:\/\/billowshop.com\" target=\"_blank\" rel=\"noopener noreferrer\">Billowshop<\/a> nunca ha sido tan f\u00e1cil. Esto es gracias a la variedad de softwares CRM (Customer Relationship Management) como Hubspot, y las distintas integraciones disponibles que tenemos disponibles hoy en d\u00eda, que se adaptan a un tipo concreto de empresa o que facilita un canal de comunicaci\u00f3n que se quiera explotar espec\u00edficamente.<\/div>\n<div data-block-id=\"block-b41ee250-af0e-486b-bfa7-62d90dfb5633\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-d9237654-5d89-48b0-9dc4-341cb7f31c75\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-05a1154b-eb23-4e32-92e6-9014388edeb3\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">La evoluci\u00f3n del marketing empresarial ha dejado muy en clara la importancia de conectar con el p\u00fablico adecuado u objetivo para realizar ventas, y convertirlos en clientes que se encuentren satisfechos y fidelizarlos. Estos sistemas son apropiados para emprendedores y pymes, aunque muchos de ellos pueden adaptarse a los requisitos de las grandes empresas.<\/div>\n<div data-block-id=\"block-05a1154b-eb23-4e32-92e6-9014388edeb3\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-5f8c8f69-3ed0-4cf9-b583-8c8f4c4853fa\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-12f7f397-e2fa-4f9b-ae2b-afc154ee3444\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">En <a class=\"ql-link\" href=\"https:\/\/www.hubspot.es\/products\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a> encontrar\u00e1s una plataforma que cubre todas las \u00e1reas a trabajar para hacer crecer tu negocio:<\/div>\n<div class=\"ql-block\" data-block-id=\"block-57ebe966-5606-4453-94e5-03c2c6aa3acc\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<ul>\n<li>Conseguir nuevas oportunidades de negocio.<\/li>\n<li>Cerrar estas oportunidades para convertirlas en nuevos clientes.<\/li>\n<li>Ofrecer un servicio de alta calidad para tener clientes satisfechos que te ayuden a recomendarte a nuevos clientes.<\/li>\n<li>Crear tu sitio web.<\/li>\n<li>Analizar datos para tomar mejores decisiones de negocio.<\/li>\n<\/ul>\n<div class=\"ql-block\" data-block-id=\"block-ce389d83-fe8c-48d0-a53a-72d7dd4069df\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-ee691486-3429-439b-bbc8-f83462230920\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Es una plataforma CRM dise\u00f1ada para crecer junto a tu empresa.<\/div>\n<div data-block-id=\"block-ee691486-3429-439b-bbc8-f83462230920\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5113\" src=\"http:\/\/billowshop.com\/blog\/wp-content\/uploads\/Crm-adecuado-para-tu-empresa.jpg\" alt=\"Software Crm adecuado para tu empresa\" width=\"1024\" height=\"680\" srcset=\"https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Crm-adecuado-para-tu-empresa.jpg 1024w, https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Crm-adecuado-para-tu-empresa-300x199.jpg 300w, https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Crm-adecuado-para-tu-empresa-768x510.jpg 768w, https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Crm-adecuado-para-tu-empresa-750x498.jpg 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<h2 class=\"ql-heading ql-align-justify\" data-block-id=\"block-90e3c5b1-effc-432d-a37d-133568ba4835\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Del universo operativo al anal\u00edtico<\/h2>\n<div class=\"ql-block\" data-block-id=\"block-d9d12767-c22d-4b22-ac2d-acd3e9f6adc8\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-f4596843-8f8f-4683-9fda-1453225c5100\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">En el campo del <em>software CRM<\/em>, existen tres tipos principales de programas que cubren funcionalidades espec\u00edficas. El <strong>CRM operativo<\/strong> ayuda a gestionar las operaciones diarias. El <strong>CRM colaborativo<\/strong> facilita la integraci\u00f3n\/comunicaci\u00f3n de los diferentes equipos que trabajan con el cliente. Por \u00faltimo, el <strong>CRM anal\u00edtico<\/strong> est\u00e1 enfocado en los datos, buscando alcanzar la mejor interacci\u00f3n con el cliente.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-cb56292a-83e0-4064-8bb8-c0616acb6028\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-02bae30e-ce56-43c8-be3d-a9492aea8ae3\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Desde que en los a\u00f1os 80 se empezaron a desarrollar los primeros software y bases de datos enfocados a la venta, han sido muchos los cambios en el marketing empresarial hasta llegar al 100% de comercio electr\u00f3nico. La <strong>apertura digital ha logrado abrir las puertas a muchas nuevas posibilidades para las empresas<\/strong> bien enfocadas en sus requerimientos y posibilidades.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-22608fb4-dcf1-4ece-afcb-ab38412c3e67\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-ad345342-caba-4a31-a37d-d05da0c7aecc\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">En este sentido, los CRM se orientaron en un principio a mejorar la operativa comercial. Hoy los CRM est\u00e1n orientados a lograr una mejor experiencia del cliente, reconociendo que es ah\u00ed donde radica la mejora en las ventas. Pero, \u00bfc\u00f3mo mejorar esta relaci\u00f3n si no se conoce y analiza lo que realmente quieren los usuarios?<\/div>\n<div class=\"ql-block\" data-block-id=\"block-1b65e558-f4ea-44b4-ac72-773d412bbc01\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-d39966ca-2976-491c-84cd-f6fd8693272c\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">En este contexto, elegir entre diferentes tipos de CRM es una decisi\u00f3n crucial. Para ello, las <strong>empresas deben establecer objetivos claros como<\/strong>: las ventas, la mejora de la relaci\u00f3n con sus clientes, la mejora del marketing y la oferta de productos o servicios.<\/div>\n<div data-block-id=\"block-d39966ca-2976-491c-84cd-f6fd8693272c\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div data-block-id=\"block-d39966ca-2976-491c-84cd-f6fd8693272c\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-d39966ca-2976-491c-84cd-f6fd8693272c\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">\u00a1<a href=\"https:\/\/billowshop.com\/contactenos\/\">Agend\u00e1 una demo y descubr\u00ed c\u00f3mo el CRM ideal puede potenciar tu negocio<\/a>!<\/div>\n<h2 class=\"ql-heading ql-align-justify\" data-block-id=\"block-28b0a7f9-2111-4e79-a9ef-bd45115e658e\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Beneficios por descubrir en los software CRM<\/h2>\n<div class=\"ql-block\" data-block-id=\"block-bc3f0449-1672-4847-a301-29d4f1ec52b4\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-67970775-ee8a-47ce-a7d9-7769e5a97b22\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Al buscar las especificaciones de los diferentes CRMs se pueden encontrar muchas limitaciones en cuanto al idioma de la plataforma, integraci\u00f3n con Gmail o cualquier otra plataforma de correo electr\u00f3nico, ausencia de app m\u00f3vil, acceso limitado de los usuarios y funcionalidades limitadas en sus versiones gratuitas.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-9378f6cd-0a25-4da2-a257-9221c9192fb9\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-fae7f9e5-7ed0-4e69-9ae4-2fb08d627ffa\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Algunos CRM est\u00e1nspecialmente interesante para\u00a0 integrados con alg\u00fan tipo de software de gesti\u00f3n empresarial o ERP. Tambi\u00e9n integran <a href=\"https:\/\/billowshop.com\/marketplace\/facturacion-erp\/\">m\u00f3dulos de facturaci\u00f3n<\/a> y de <a class=\"ql-link\" href=\"https:\/\/billowshop.com\/marketplace\/?categories=email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>, uno de los canales preferidos por los consumidores. Adem\u00e1s, pueden ser multiling\u00fces.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-62581098-5259-4633-b1f0-6f7ccb852556\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-56bedee3-985c-49fe-a72b-d7c4b0999a44\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Esta \u00faltima opci\u00f3n es sumamente interesante para empresas con oficinas al rededor el mundo que comparten un CRM del tipo colaborativo en la nube.<\/div>\n<h2 class=\"ql-heading ql-align-justify\" data-block-id=\"block-3a74133e-1f0a-46aa-a51d-9b4b8c02f1a3\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Por \u00faltimo<\/h2>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-aad93247-2aeb-40f9-8787-b71606ddc004\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">Invertir tiempo en establecer qu\u00e9 objetivos\/alcance quieres cubrir con la implantaci\u00f3n de un <strong>software CRM<\/strong> en tu empresa es vital. Esto se hace para determinar el tipo de software m\u00e1s adecuado y las funcionalidades que se deben incluir seg\u00fan los requerimientos de la empresa.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-6b6369b1-d86c-43ce-b0ec-c4ff2b048531\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-block ql-align-justify\" data-block-id=\"block-e9335265-f610-4bc6-9a1f-1bf7d2406654\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">La idoneidad de un CRM se traduce en ventas, mayor productividad, mejor experiencia del cliente, fidelizaci\u00f3n de los clientes y \u00e9xito de las campa\u00f1as de marketing.<\/div>\n<\/div>\n<div data-block-id=\"block-e9335265-f610-4bc6-9a1f-1bf7d2406654\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><\/div>\n<div class=\"ql-advanced-banner\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\">\n<div data-block-id=\"block-e9335265-f610-4bc6-9a1f-1bf7d2406654\" data-advanced-banner=\"d327350a-a1ba-4090-a0d0-c03f92527945\" data-advanced-banner-color=\"blue\"><a href=\"https:\/\/billowshop.com\/contactenos\/\"><img decoding=\"async\" class=\"alignnone wp-image-5737 size-full\" src=\"http:\/\/billowshop.com\/blog\/wp-content\/uploads\/Emprendedora-feliz-gestionando-su-tienda-online-sin-comisiones-por-venta.jpg\" alt=\"\" width=\"750\" height=\"280\" srcset=\"https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Emprendedora-feliz-gestionando-su-tienda-online-sin-comisiones-por-venta.jpg 750w, https:\/\/billowshop.com\/blog\/wp-content\/uploads\/Emprendedora-feliz-gestionando-su-tienda-online-sin-comisiones-por-venta-300x112.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Automatizar procesos, conocer al cliente, ofrecer la mejor experiencia de cliente y personalizar la oferta comercial son factores cada vez m\u00e1s relevantes en el \u00e9xito del marketing empresarial y que la elecci\u00f3n del software CRM m\u00e1s adecuado ayuda a potenciar. Gestionar las relaciones con los clientes en Billowshop nunca ha sido tan f\u00e1cil. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"0","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0","post_calculate_word_method":"str_word_count","show_comment_section":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0","format":"standard","subtitle":""},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_paywall_metabox":{"enable_premium_post":"0","paragraph_limit":"2","enable_preview_post":"0","preview_textbox":"","nonce":"e892b1e7a1","enable_free_post":"0","override_paragraph_limit":"0","enable_preview_video":"0"},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[187,186],"tags":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-electronico","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre la importancia de elegir el software CRM adecuado<\/title>\n<meta name=\"description\" content=\"Invertir tiempo en establecer qu\u00e9 objetivos quieres cubrir con el uso de un software CRM en tu empresa es vital. \u00a1Descubre aqu\u00ed c\u00f3mo hacerlo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/billowshop.com\/blog\/descubre-la-importancia-de-elegir-el-software-crm-adecuado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubre la importancia de elegir el software CRM adecuado\" \/>\n<meta property=\"og:description\" content=\"Invertir tiempo en establecer qu\u00e9 objetivos quieres cubrir con el uso de un software CRM en tu 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